Compare lead scores of converted and unconverted leads

#4 · 4 of 5Free sample

Exercises (5)

Instructions

Does lead_score predict purchases? Label each lead purchased or not_purchased and compare their average lead score.

Return three columns: outcome, leads, and avg_lead_score rounded to 2 decimals. Order by outcome.

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Tables

4 tables · 23 columns

campaigns7 cols

campaign_idTEXT PRIMARY KEY
campaign_nameTEXT NOT NULL
channelTEXT NOT NULL
objectiveTEXT NOT NULL
start_dateTEXT NOT NULL
end_dateTEXT NOT NULL
budgetREAL NOT NULL

daily_spend6 cols

spend_idTEXT PRIMARY KEY
campaign_idTEXT NOT NULL
spend_dateTEXT NOT NULL
impressionsINTEGER NOT NULL
clicksINTEGER NOT NULL
spendREAL NOT NULL

leads5 cols

lead_idTEXT PRIMARY KEY
campaign_idTEXT NOT NULL
created_atTEXT NOT NULL
lead_sourceTEXT NOT NULL
lead_scoreINTEGER NOT NULL

conversions5 cols

conversion_idTEXT PRIMARY KEY
lead_idTEXT NOT NULL
converted_atTEXT NOT NULL
conversion_typeTEXT NOT NULL
revenueREAL NOT NULL

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